Driving Direct to Consumer Products at Scale

Impactful by Design

I lead teams that move fast and think big, combining creativity with agility to turn bold ideas into experiences that resonate across every screen.

The best products don’t just solve problems—they shape how people discover, connect and feel. To effectively serve an audience we must unite design, data, and technology to create intuitive, scalable solutions that inspire engagement and deliver measurable business results.

Vision made Real

Having a clear vision and strategy is essential to provide purpose, focus, and a shared understanding of what truly matters—especially in fast-moving, ambiguous environments.

I combine deep product intuition with rigorous analytical thinking and a clear grasp of user needs, market dynamics, and business objectives. This requires close cross-group collaboration to synthesize complex inputs—customer insights, competitive signals, and operational realities—translating them into a bold, actionable north star the organization can rally around. A strong vision aligns decisions, accelerates execution, and ensures every team is moving with intention toward high-impact outcomes.

Execution at Scale

When it comes to executing our shared vision, I guide lean, cross-platform product and UX teams in translating strategy into actionable roadmaps—driving agile prioritization, enabling self-serve access to critical insights, and championing a unified design system grounded in user-centered principles. This structure ensures we can move quickly, make informed decisions, and deliver consistent, high-quality experiences at scale.

This approach proved essential during one of the highlights of my career: fast-tracking the international expansion of Paramount+ D2C SVOD across 23 markets in eight months. Because our teams were aligned around a clear roadmap and empowered with unified Agile processes, we were able to integrate region-specific payment systems, adapt UX for local audiences, and navigate regulatory, tax, and compliance hurdles—ultimately delivering a seamless global rollout.

Innovating with Purpose

There is no finish line in product; innovation is continuous. I champion a culture of constant ideation, experimentation, and execution—powered by rapid A/B testing, rich consumer insights, and qualitative UX research—to drive a continuous learning loop that sharpens engagement, accelerates growth, and delivers measurable value to both our audience and the business.

I’m deeply invested in building a working environment where creativity thrives, collaboration is second nature, AI empowers ever-greater insights & efficiencies, and diverse perspectives shape the products and experiences that define our future.